Supplier Lanes Health is expanding the trusted Pro Plus brand into the fast-growing hydration supplement category.
The move comes in response to busy consumers increasingly looking for convenient solutions that support both hydration and energy, it added.
The new Pro Plus Fizz Hydration is a tropical-flavoured effervescent tablet combining key electrolytes with 75mg of caffeine. The tablet is designed to dissolve in water to create a refreshing hydration drink and provides an accessible way for shoppers to support hydration while benefiting from a controlled caffeine lift.
Each tablet contains a targeted electrolyte blend including magnesium, potassium, calcium, chloride and sodium, and also 75mg of caffeine, helping to increase alertness and maintain concentration.
To support the launch, Lanes Health has partnered with nutritional expert Rob Hobson as part of a wider consumer education initiative and marketing campaign designed to raise awareness of hydration and electrolyte balance. The campaign will include PR, digital and social media activity, alongside expert-led educational content aimed at driving awareness and trial among consumers.
The product retails at £5.99 per pack of 20 once-a-day tropical-flavoured effervescent tablets.
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