Coca Cola has announced its official sponsorship of the 2015 Rugby World Cup.
Marking almost two decades of partnership, Coca Cola will be present at the tournament with soft drinks, sports drinks and water.
Caroline Cater, operational marketing director at Coca Cola Enterprises said: “Rugby World Cup 2015 looks set to be the biggest ever and we’re delighted to be a part of it to celebrate the excitement and passion the tournament will generate.Through the sponsorship we will work with our customers to bring the tournament to life.”
To further support the partnership, the brand has joined forces with international rugby legend Brian O’Driscoll.
Bernard Lapasset, Rugby World Cup limited chairman added: “It is a testament to the strength of Rugby World Cup, and rugby as a sport, that Coca Cola is continuing to support the tournament in 2015.”