Co-op Wholesale has launched Cracking Christmas Deals, a “high-impact seasonal campaign designed to help independent convenience retailers drive festive sales and stand out in a competitive market.”
Running through to the end of the year, the campaign delivers two new deals each week on high-demand, seasonally relevant products – available on a freesell basis to make buying in easier and more flexible.
From the week commencing 3 November, these deals will also be promoted through Co-op Wholesale’s One Week Deal campaign – featured in its consumer leaflet and supporting channels.
Paul Webster, partnerships and sales director, said: “Cracking Christmas Deals is about giving our retailers a real edge this festive season. These are our strongest seasonal offers – carefully selected to help partners attract shoppers, sell more and finish the year on a high.”
The campaign is now live, with new deals dropping every week.
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