Co-op’s Christmas meal deals launch today (22 October) in stores, with four new lines and five returning classics added to its food to go offer.
£50,000 from sales from core Christmas sandwich range will be donated to Children’s Charity Barnardo’s as part of Co-op’s £7m fundraising commitment.
Building on the success of the festive dip ‘n dunk wrap launch last year, Co-op is introducing a first-to-market double dip ‘n dunk wrap, reminiscent of a Christmas dinner with a pot of gravy and a herby crumb pot, allowing shoppers to dip not once, but twice.
New to the premium range, the Irresistible Turkey Double Dip n Dunk Wrap (£4.40) is designed to allow foodies to choose the desired amount of sauce and topping to finish off their wrap – adding additional flavour and texture to each bite.
Back for its second year, the Festive Feast Sub Roll (£3.30) is a feast for the eyes and tastebuds with sliced roast British chicken breast, sweetcure smoked bacon and stuffing with rosemary gravy mayo and cranberry sauce in a fluffy semolina-topped sub roll.
This year also sees the return of the Brie & Cranberry Sandwich (£3.50) which brings creamy Brie and jammy cranberry chutney together with seasoned mayo and spinach, sandwiched between slices of malted bread.
Joining the above is a new vegan onion bhaji inspired sandwich, a luxurious beef wellington inspired sandwich and a festive wrap filled with the classic flavours of Christmas.
The Barnadao’s donation is part of Co-op’s national partnership with the charity, which aims to raise £7m to support positive futures for one million young people across the UK.
The partnership was extended in June this year after raising £5m to help nearly 600,000 young people’s positive futures and is now in its third year.
Victoria Attwood, senior product development manager at Co-op, said: “Christmas sandwiches are often the first taste of Christmas for many shoppers, and expectations are always high, as consumers want some of the old favourites and to try something new and exciting.
“We sell millions of sandwiches throughout the year, but Christmas sandwiches really capture the imagination. Our new Irresistible double dip and dunk wrap might be a tongue twister to say, but it’s a glorious mouthful to eat.”
The range is part of the Co-op’s standard and premium lunchtime meal deals, priced at £3.75 for members (£4.10 for non-members) and £5.50 for members (£6 for non-members) respectively.
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