Following the announcement that it is going green with the launch of Coca-Cola Life, Coca-Cola Enterprises (CCE) has announced marketing activity to back the new variant.
Support includes out of home, print, digital and experiential activity to build customer awareness of the brand. Coca-Cola Life has a third less sugar and a third fewer calories than standard Coke.
The marketing campaign, running until the end of October, will highlight the sweetening of the product by stevia leaf extract, a natural source native to South America.
Coca-Cola Life is available in 330ml cans, 500ml PET bottles, 1.75ml PET and 6 and 8 x 330ml multipacks.
CCE has also announced that it is adopting the UK government’s voluntary front-of-pack nutrition labelling scheme for all its products.