Carabao has kicked off a global partnership deal with Chelsea Football Club, which will see the energy drinks brand become the club’s official training wear partner for the next three seasons.
The south east Asian energy drinks company, newly launched in the UK, will be the sole sponsor across the training wear worn by the likes of Chelsea captain John Terry and newly appointed manager, Antonio Conte, as well as for the Chelsea under-21s team and women’s team.
The partnership builds on Carabao’s heritage as one of the leaders in the energy drink category in Thailand, partner company Intercarabao will be managing the UK launch, before embarking on a global roll out.
Peter Gutierrez, CEO of Intercarabao, said: “This is a landmark moment for the brand, and one we’re really excited to activate as we embark on our product launch. We have ambitious plans to expand Carabao’s global presence in the coming years, and Chelsea’s worldwide fanbase and status as one of the biggest clubs in the Premier League will undoubtedly play a big part in helping us achieve that goal. Football is the world’s number one sport and is enjoyed by men and women, young and old. We intend to break the mould with our Chelsea football sponsorship and incorporate not just the first team, but the Chelsea Women’s and Under-21s teams as well - each will feature prominently across our marketing.”
Christian Purslow, managing director at Chelsea Football Club, said: “Our training wear is worn six days a week by our players, so will offer the brand a tremendously visible and powerful level of exposure. I’m quite certain that our millions of followers around the world seeing this wonderful, iconic logo on our training wear will help Carabao achieve their objectives of becoming a truly global energy drink company.”
Carabao (RRP £1.19 per 325ml can) takes inspiration from ‘the Carabao’, the revered Asian water-buffalo admired for its physical strength, extraordinary stamina and unbreakable spirit.