South-East Asian drinks brand, Carabao, is launching a new energy drinks range
Carabao, which will be a top-tier sponsor of Chelsea FC and Reading FC from next season, offers consumers a more carbonated and full flavoured alternative to other energy drinks.
Established fifteen years ago in Thailand, Carabao will initially be available in two variants - ‘Original’ and ‘Sugar Free’, in a 325ml can (rrp £1.19), with further flavour launches planned for later in the year.
Partner company Intercarabao will be managing the product distribution in the UK, before embarking on a global roll out.
The product takes inspiration from ‘the Carabao’, the revered Asian water-buffalo admired for its physical power, extraordinary stamina and unbreakable spirit. Styled with energetic typography and the ‘Bring It On’ tagline, the sleek can has been designed to bring to life the heritage and story of the Carabao brand.
Intercarabao CEO Peter Gutierrez said: “Our UK research demonstrates there is a huge community of consumers that feel energy drinks do not speak to them or are not relevant for their lifestyle. It’s clear to us that the category could be doing a much better job of appealing to a broader audience, reaching beyond the niche of thrill-seeking young men.
”That’s why we’re bringing Carabao to the UK. We want to give consumers with stressful and busy lives a great tasting energy boost that they feel speaks to them.”
Carabao’s launch will be supported by a multi-million pound integrated marketing campaign. Kicking off from August 2016.