Capri-Sun is set to inject a fresh burst of summer excitement into the soft drinks aisle this summer with its new Island Edition campaign.
Live now until 31 August, the activation will roll out across major grocery retailers, including Iceland and Co-op, helping retailers tap into summer demand through refreshed branding, flavour cues and on-pack design.
To drive further shopper engagement, Island Edition will also give consumers the chance to win one of five all-inclusive family Jet2holidays, while every promotional pack includes a ‘£70 off’ Jet2holidays offer, creating an added incentive for purchase.
Each pouch features an island-themed Capri-Sun character, adding fun, family-friendly appeal and helping the brand deliver strong shelf impact during the summer months.
The campaign is built around a key family insight - that holidays and time together remain a major priority for parents, even amid ongoing cost-of-living pressures. “By linking the promotion to family travel, Capri-Sun is aiming to connect with shoppers in a meaningful way while giving retailers a timely seasonal platform to bring extra visibility to the category,” the supplier added.
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