Capri-Sun is turning up the summer energy with the launch of Festival Feeling, a new promotional campaign designed to drive sales of its 330ml pouches across grocery and wholesale during the key festival season.
Running until 16 July 2026, the campaign links Capri-Sun 330ml to summer social occasions and young adult shoppers, giving retailers and wholesalers a timely opportunity to tap into demand with a simple, high-interest activation.
To enter, shoppers need to buy any Capri-Sun 330ml pouch and scan the QR code on in-store Point of Sale Materials for the chance to win a range of festival-inspired prizes. These include five pairs of Boardmasters VIP festival tickets and 1,500 merch bundles, each featuring a bucket hat and a crossbody bag.
Capri-Sun UK said the brand wanted to give retailers “a fun and culturally relevant reason” to spotlight Capri-Sun 330ml over the summer. The brand tagline “Tastes like that Festival Feeling” was created to highlight “the energy of festival season and the special role the product already plays at festivals”. They added that the campaign’s mix of instant appeal, standout POSM and desirable prizes should help retail and wholesale partners boost visibility and encourage purchase throughout the promotional period.
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