Cadbury will be targeting mums for Easter 2011 with two new small shell eggs featuring its Freddo and Curly Wurly brands.

The eggs will include a free soft toy a beanie Freddo and a new snake character for Curly Wurly. Also new is a range of Spots v Stripes eggs containing a free flying disc.

A Caramel Bunnies large egg will make its debut and benefit from a £1m campaign for the brand.

Cadbury's has cut the amount of packaging used this Easter by removing plastic fitments and putting countlines inside the eggs. Its push for Easter kicks off in January with a Cadbury Creme Egg campaign.

This year it is themed around Goo Dares Wins, an invitation to the public to dare each other to win points within the wider Spots and Stripes campaign.

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