Cadbury hopes to crack the 2010 Easter market with the launch of two new products - Cadbury Dairy Milk Caramel Bunnies and an Assorted Mini Pack of filled eggs.
The two pack of bunny shaped chocolates are filled with Cadbury caramel, and targeted at young females, while the Assorted Mini Pack contains 22 mini Cadbury Creme Eggs, Dairy Milk Eggs and Caramel Eggs.
Retailers can get their hands on the Caramel Bunnies which have an rrp of 59p from December 10, while the Assorted Mini Packs are available now with an rrp of £2.99.
Cadbury also plans to pump £5m into its Cadbury Creme Egg brand next year with a high profile TV and ourtdoor advertising campaign refreshing there ‘Here today, goo tomorrow’ message.
More than 101.627,576 million Creme Eggs were eaten in Easter 2009 and Cadbury is expecting this figure to balloon in 2010.
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