Cadbury Dairy Milk Caramel bar is now available in a new 60P price-marked pack (PMP).

Nielsen research shows that PMPs offer a number of advantages for shoppers and retailers, and therefore are an important part of a store’s offering, generating a perception of improved value, convenience and trust from their shoppers. The research also found that Cadbury Dairy Milk singles PMP packs achieve a better unit rate of sale than the non-price marked packs.