Artisan crisp producer Burts Chips is strengthening its ‘Better For You’ range with its new lighter snack, Quinoa Crinkles.
These snacks are available now in a case containing 16 packets of 20g bags.
With less than 90 calories per packet, Quinoa Crinkles come in two flavours - Sweet Pepper & Chorizo and West Country Cream Cheese.
The Crinkles contain 45% less fat than Burts Potatoe Chips (50% less than the Sea Salt flavour), are gluten free and a source of fibre. The whole Quinoa Crinkles range is free from MSG, artificial flavourings, and colourings.
This latest addition to the portfolio follows the success of Burts’ Lentil Waves range, providing consumers with an alternative, lighter snack solution to kick off the new year. Since launching in 2014, Burts’ Lentil Waves range has reported +74% sales growth year on year and is currently the fastest growing ‘Better For You’ snack in the market (IRI Total Marketer, 52 w/e 26 March 16).
The launch is being supported by sampling activity and point of sale material, as well as being part of a wide-scale integrated marketing campaign that includes PR, events and social media.