Burton’s Biscuit Company is aiming to extend the out-of-home market with single-serve packs.

The line-up includes a 30g Maryland Gooeys twin snack pack and a 40g bag of bitesize Maryland Choc Chip Cookies, both available in 39p pricemarked packs and in plain packs (rrp 45p). There is also a 40g Cadbury Mini Fingers pack (rrp 45p).

Burton’s has also created a free snacks-to-go category advice app which features category management advice, retailer testimonials and the option to purchase in-store POS.

 

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