Budweiser is launching FIFA World Cup packaging, special quick-chill bottles, an on-pack competition, and a two-hour delivery service through Amazon Prime Now, to celebrate its role as an official sponsor of the 2018 FIFA World Cup.
The new limited-edition packaging features the FIFA World Cup trophy, helping the product stand out on shelves and strengthen the association between Budweiser and the World Cup.
Not only this, but Budweiser is releasing the design in alu-bottle format, which is perfect for football fans stocking up last minute to watch the game with friends. Aluminium bottles chill quicker, whilst also retaining the cold for longer, so retailers can tap into lucrative impulse purchase behaviour. The alu-bottle will be available in single bottle format.
An on-pack competition giveaway will offer consumers the chance to win tickets to the FIFA World Cup final, increasing rate of purchase. A unique code will be printed on the inside of Budweiser packaging, available from participating retailers, and all the consumer has to do to be in with a chance of winning is log onto BudweiserFWC2018.com or the Bud Bot, enter the code and see if they’re a winner. The prizes range from exclusive Budweiser merchandise, including limited-edition bags, hoodies, t-shirts and footballs, plus 14 tickets to the FIFA World Cup Final. The lucky winners will receive tickets, four nights’ accommodation for two, round-trip flights, pre and post-game entertainment and transport to/from the stadium.
Football fans are also being offered two-hour delivery of chilled Budweiser when they order via Amazon Prime Now.
Sascha Cordes, senior brand manager at Budweiser UK, said: “The 2018 FIFA World Cup™ is more than just an event, it’s an epic global celebration that brings together the whole of the UK. Via our range of activations and pack formats, we’re providing support to customers so that they can harness the energy and excitement of football fans to drive footfall into stores and increase rate of purchase. This includes our focus on in-home consumption and convenience through the two-hour Amazon delivery, and the exciting chance to win tickets to the FIFA World Cup™ Final with an immersive Budweiser brand experience, which is a once in a lifetime opportunity!”