Brothers Cider has entered the alcohol free category with the launch of Toffee Apple Alcohol Free. The new variant is also gluten free and vegan friendly, and will be available in 500ml bottles.
Senior marketing manager at Brothers Nicola Randall said: “At Brothers we have always sought to provide meaningful innovation in the cider category, which not only has appealed to our core set of customers but piqued the interest of all consumers with our unique set of flavours. We’ve entered the alcohol-free category, to ensure our customers can continue to explore and experience our exciting flavours and enjoy the quality and taste of a Brothers Cider whatever the occasion. Empowering consumers with the choice to go alcohol-free when they wish, will foster greater loyalty with our brand and further consolidate our position for long term success.”