Brooklyn Brewery’s The Stonewall Inn IPA has been named as the official beer of Pride in London 2025.
The announcement marks a three-year partnership with Europe’s largest free-to-attend pride festival.
The deal will see Brooklyn’s brand proudly displayed across Pride in London events, with the brand also having pouring rights for the enormously popular Pride in London Parade on 5 July.
In 2027, The Stonewall Inn IPA was created to celebrate the launch of The Stonewall Inn Gives Back Initiative - a non-profit organisation that supports grassroots LGBTQ+ organisations through awareness campaigns, educational programming, and fundraising. It was launched by Carlsberg last year.
Created to honour The Stonewall Inn in New York, widely regarded as the birthplace of the modern LGBTQ+ Pride movement, the IPA is also the official beer of New York Pride for 2025.
“Brooklyn Brewery and the iconic Stonewall Inn share a hometown in New York City, and we also share an unshakeable commitment to inclusivity and supporting the LGBTQ+ community around the word,” said Jo Marshall, director of marketing at Carlsberg Britvic.
“Our beers are made for everyone to enjoy, so we’re thrilled that our Stonewall Inn IPA will be the official beer of Pride in London 2025 as we begin this multi-year partnership together. We can’t wait to be part of the experience for everyone attending and celebrating Pride in London.”
Dee Llewellyn, director of partnerships & growth at Pride in London, commented on the partnership: “We value Brooklyn Brewery’s commitment to inclusivity, and their support of our mission to promote visibility, unity and equality in society for all LGBTQ+ people and allies.”
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