Brioche Pasquier is running a ‘Special Moments’ photography competition to increase brand awareness of its range of bakery products.

Brioche Pasquier Brioche Rolls

The competition will appear on social media platforms until 10 October and will help promote Brioche Pasquier’s new tagline: ‘Baking life’s special moments’.

“We want to capture and share the nation’s most special moments,” explained Matthew Grenter, the company’s sales manager. “We are asking customers to send us photos and to upload them onto social media platforms, thus sharing the joy and possibly winning one of several great prizes.”

The photo-themed campaign is targeted at young parents and is being hosted on a dedicated microsite. Entrants are also being encouraged to post on Facebook and Instagram using the hashtag #shareaspecialmoment’ .

The winning photographer will recieve a family holiday voucher worth £2,000, plus a year’s supply of Brioche Rolls, Pitch Chocolate and Pitch Chocolate Chip, Pains au Chocolat and Croissants. There will also be product prizes for four runners up.

Grenter added: “Our research revealed that 73% of us like to document our special moments with photos or videos, and in the average week we will photograph or video five events (Brioche Pasquier Poll, 2,000 Adults). The milestones these images record are often universal moments that we can all identify with. Our shared album will strike a chord with special moments in all our lives.”

“By asking people to share images of their life affirming moments, we are hoping to build a Brioche Pasquier ‘family’ of customers. This mirrors our company ethos – we are a family founded, owned and run company and, after 70 years, still have family values at the centre of our business.”

The competition will be judged by an influencer who specialises in content creation.