BrewDog has begun the rollout of an update across its entire multi-pack range.
The refresh is designed to help differentiate between the various beer styles and provide stand-out on shelf. As well as updating multi-pack artwork, the changes will be replicated across outer casing and shippers, to help retailers recognise the assorted styles when shopping in depot. Packs begin rolling out to wholesale from 4 April, once existing stock has sold through.
The refreshed packs include Punk IPA 330ml can 4, 6, 8 and 12 packs, Lost Lager 440ml can 4 and 10 packs, Hazy Jane 330ml can 4 and 12 packs, Planet Pale 330ml can 4 and 12 packs, Elvis Juice 330ml can 4 pack and Punk AF 330ml 4 pack.
Hannah Corker, customer marketing manager at BrewDog PLC, said: “We have a mission to make everyone as passionate about great beer as we are. However, there are so many different styles of Craft Beer to explore and discover, that it can be daunting for shoppers entering the category for the first time.
“We want to make it as simple as possible for our customers to select the beer that suits them at the point of purchase. By introducing colour to our multi-packs, they can be instantly identified and by providing taste descriptors we hope this will encourage shoppers to trial new styles, whilst also helping retailers to make recommendations to their customers.”