Boost Drinks is giving retailers and shoppers the chance to win £250, as well as running promotions and sampling across its range.

This month, the company is delivering sugar free product samples to office workers. As part of the tour to beat the January blues, drop offs will be made at several wholesalers including Bestway cash and carry.

As well as giving away free samples of its Boost Energy Original Sugar Free sku, Boost is giving retailers and consumers a chance to win £250 by filling out an online questionnaire about the company’s original product.

Boost is also running two retail promotions to kick-start 2019 for the independent sector, with the aim to drive sales of energy drinks with promotional packs.

The offer will allow independent retailers to buy 12 bottles for the price of 10 on its 500ml Boost Energy Original price-marked skus. Alongside this promotion, Boost is offering its 1 litre bottles of Boost Energy Original, Boost Energy Original Sugar Free and Boost Energy in Exotic flavour at £1.

Simon Gray, founder and managing director of Boost, said: “As an independent company that only supplies to independent retailers, we understand the challenges that store owners face at the start of the year with everyone tightening their purse strings. We want to support retailers and help keep sales up, so our team is always looking for ways to do something special to increase awareness of its products and get customers through the doors of independent retailers.

“These tried and tested promotions are great for independent retailers as these will help drive incremental profit opportunities, offering a great return on investment. From the time we spend talking and listening to retailers we know how much promotions like these can help them so we’re giving retailers plenty of opportunity to reap the benefits.”

The 12 for 10 promotion is available in wholesalers now until the end of March and the £1 promotion will run until the end of April.