This Christmas, Boost Drinks is hoping to increase sales in the independent trade by getting into the festive spirit and helping stores stock up for Christmas.

At the start of this month, staff from Boost headquarters visited Batleys Cash and Carry in Leeds to assist customers. The team filled cars with stock, pushed trolleys, restocked shelves and provided an extra set of hands at the busiest time of the year for retailers. 

The team were also dressed as Santa’s little helpers and handed out gifts of branded selection boxes, containing Boost stock, to a number of retailers at the site.

Amy Ankrah, trade marketing manager for Boost Drinks, said: “My colleagues and I had a brilliant time being Boost’s little helpers. It is a tough market out there, especially this time of year, so we wanted to show that we are here to help and show our commitment to independent retailers by getting them in the festive spirit!”.