Boost Drinks is adding a new flavour to its Juic’d range.
Blood Orange & Raspberry Crush will be available from June In a 500ml can with a £1.09 price-mark.
The launch will be boosted by sampling in retail stores across student areas in London, including a gift with purchase and supported by targeting customers in close proximity to the stores to drive football. The new release will also feature alongside the Juic’d range in out of home, digital, radio and YouTube adverts to further raise awareness of the product line in September.
Adrian Hipkiss, marketing director at Boost Drinks, said: “Juic’d is a range we’re incredibly proud of at Boost – jam packed full of flavour, with real fruit juice refreshment but at the same great value price point we’re known for. With the current cost-of-living increases being experienced across the board, it’s great to be able to add to this thriving category whilst providing more choice to consumers in an accessible way that doesn’t compropmise on flavour.”