Best-in has developed a 28-strong range of own label longlife cake products in an effort to grab a piece of the ambient cake and bakery treats category.

Including multipacks of favourites such as almond slices and cherry bakewells, the range also features impulse snacks of muffins, mini-bites and flapjacks with an rrp of 59p each or two for £1. The range has an average shelf life of six weeks and includes a pricemarked selection of six-packs of pies and treats.

The range is available now from all Bestway and Batleys depots with the range on promotion for the inital launch.