belVita Breakfast has created two TV ads for its new Good Mornings marketing campaign.
The campaign will show and encourage consumers to enjoy the power of a good morning, which starts at breakfast.
The campaign also comprises of a documentary-style video, specifically developed for digital activation and a 2,000-person social experiment to bring to life the power of a good morning.
The marketing campaign follows the successes of belVita Breakfast in 2016, including being awarded The Grocer’s Top Campaign Award 2016 Biscuits Category and winning #2 brand.
Aimed at 25-44 year old ‘Breakfast Believers’, the £4m 360 campaignexplores how eating breakfast can impact our mornings and aims demonstrates just how contagious good mornings can be.