BelVita adds three non-HFSS variants to range

BelVita is adding three new non-HFSS additions to its range.

BelVita Fruit Crunch, which comes in Raisin & Currant and Apple & Pear flavours, and BelVita Soft Bakes Filled Apricot have an RRP of £2.99 for each multipack of individually wrapped packets, and will be available from mid-August (BelVita Soft Bakes Filled Apricot) and September (BelVita Fruit Crunch).

All three new snacks from BelVita are non-HFSS, meaning they won’t be subject to restrictions coming into place in October and retailers can site the snacks anywhere in store.

Amy Lucas, brand manager for BelVita at Mondelēz International, said: “We know there is a real opportunity for retailers to drive interest and grow sales at both the morning and afternoon snacking occasions now that consumers’ routines have returned to normal, so the new Fruit Crunch and Filled Apricot biscuits will be a delicious snack for them to enjoy at home or on the move.

“The new range still contains BelVita’s trademark wholegrains and all the products are a natural source of fibre and magnesium. We’ve kept these benefits and added new taste combinations to reach new shoppers, as well as bringing excitement and our iconic positive energy to our loyal BelVita fans.”