KP Snacks has launched its SnacKPartners Ambassadors Forum.

Comprised of hand-picked independent retailers from both affiliated and unaffiliated stores across the UK, the group supports KP Snacks’ work with retailers to grow the Crisps, Snacks and Nuts category.

The new Ambassadors Forum will meet quarterly to discuss the latest market developments and hot topics within the sector, allowing KP Snacks to hear first-hand about the challenges and opportunities faced by retailers. The group will also offer retailer members the chance to take a first look at KP Snacks initiatives and directly feedback and influence its future plans in the channel.

The forum is the latest extension to the KP SnacKPartners category initiative which has proven to be an invaluable business tool for retailers looking to maximise their Crisps, Snacks and Nuts sales. The category driven programme has been running for the last two years and has helped drive significant and repeated sales for retailers throughout the UK. It provides a balanced category management view and fresh perspective, based on authenticated data and insight. By following the advice independent retailers can maximize the category opportunity and grow their sales by on average +40%.

Current ambassadors on the forum include: Raaj Chandarana (Premier), Raj Aggarwal (Spar), Julian Taylor-Green (Spar), Atul Sodha (Londis) and Dharmesh Patel (Independent). The forum will continue to evolve and new ambassadors will be introduced over the course of the rest of the year.

Matt Collins, KP Snacks trading controller for convenience and wholesale said: “Our SnacKPartners programme has been instrumental in driving category growth in hundreds of stores throughout the UK and nothing pleases me more than hearing from retailers who’ve successfully grown their sales by following our advice. The creation of our KP SnacKPartners Ambassadors Forum is really exciting for our business. It provides a fantastic platform for us to collaborate with some of the country’s best in class retailers and really step change our plans and ways of working in this hugely important and growing channel.”

SnacKPartners Ambassador, Julian Taylor-Green, Spar has worked with KP Snacks in his Hampshire store. He said: “Working with KP Snacks has been really collaborative. Together we have been able to make some clear and concise changes to our fixture layout and range segmentation that has helped drive category growth overall. I’ve also been able to take the learnings and apply the same principles to grow other categories.

“The creation of the KP SnacKPartners Ambassador Forum is a really positive reflection of KP Snacks commitment to our sector and I am really pleased to be part of it. I am looking forward to talking to other like-minded retailers, sharing our experiences and working together with KP Snacks to influence and grow our respective businesses.”

To find out more about the SnacKPartners initiative retailers should contact