BAT launches new glo hyper X2

BAT has unveiled the new glo hyper X2.

Launched in Tokyo, Japan, the latest innovation from glo, BAT’s global heated tobacco brand, will be rolling out across 25 countries over the coming months.

The product’s new ‘barrel styling’ design is shaped by consumer insights, offering new, innovative, user-friendly features. The hyper X2 incorporates advanced induction heating technology encased in a smaller, lighter weight device and features a separate boost function for faster heating, battery status LED indicator, a protective iris-shaped shutter and bold new colourways. Hyper X2 also works with existing consumables (tobacco sticks) from the glo hyper series.

The glo hyper X2 device will be available in seven colours: Camo Green, Amber Orange, Twilight Blue, Aura Red, Misty Gold, Graphite Black and Minty Green

Kingsley Wheaton, chief marketing officer at BAT, said: “The launch of glo hyper X2 - our newest, state-of-the-art heated tobacco product - marks another key milestone in our transformation as we build the brands of our future. Since launching our first glo product in Japan in 2016, we have built glo into a billion-dollar global brand through our deep consumer insights, science and innovation.”