A.G. Barr is targetting the low calorie cola market with the launch of Barr Xtra Cola.

The low calorie drink is designed to deliver a full cola taste with no sugar.

The launch is being supported by a social media campaign through to the end of April to drive awareness and encourage trial.

The new variant will also be part of the company’s activity as part of its role as the Official Cola of Glasgow 2014 Commonwealth Games.