Nestle Thaw & Serve Launch Range

Baked by Rich’s has joined forces with Nestlé Professional to launch three coffee-shop quality new cookie flavours for the convenience channel.

The ‘Baked by Rich’s, Made with…’ range includes Matchmakers Zingy Orange, Aero Peppermint and Little Rolo.

Available from August as a thaw and serve format, the cookies are designed for retailers who want to offer a fresh bakery option but don’t have the space for an in-store bakery. The RRP is from £2.29 for one bag of four cookies. Bake-off frozen packs are available for larger stores and for grocery multiples.

John Want, sales, marketing and r&d director at Rich’s, said: “With more of us out and about for work and pleasure in 2022, there’s a real opportunity to make the most out of the recovering food to go sector and offer premium, fresh cookies to shoppers. There is also still a sizable working from home contingent, which provides convenience stores in residential areas with more top-up and treat occasions throughout the day.”

“Retailers understand that people want visually enticing products, and the Aero Peppermint product in particular pops with its unmissable bright green chocolate. The cookies will also help maximise online delivery, offering the ideal meal deal partner to go alongside a coffee order.”