Aryzta Food Solutions is enabling retailers to boost their in-store bakery range with the introduction of several treats designed for on-the-go eating.

The new products include an almond filled croissant (rrp £1.35 / case size: 36); chocolate filled croissant (rrp £1.35 / case size: 36) and caramel heaven traybake (rrp £2.60 / case size: 12)

“With 52% of shoppers choosing taste over health benefits when snacking on the go (ACS Local Shop Report 2018), our new pastries and sweet treats enable retailers to boost appeal amongst shoppers looking for breakfast on the go or an indulgent afternoon snack, fulfilling the treat mission right through the day into early evening” said Paul Maxwell, marketing manager at Aryzta Food Solutions UK.

“Aryzta’s coffee solution, Seattle’s Best Coffee, integrates stands to hold breakfast pastries and muffins, enabling retailers to increase shoppers’ basket spend and to upsell to them whilst they’re waiting for their coffee to pour. From 2pm onwards, traditional food-to-go and drink-to-go missions begin to slow down, however the treat mission continues to hold up during the afternoon and early evenings.”