Commerce operating system, Komerz, has announced it’s the distribution partner for Aqua Carpatica, a natural mineral water brand sourced from the Carpathian Mountains in Romania.
The expanded mandate spans wholesale, grocery and digital commerce, with listings already secured across major UK wholesalers and retail groups, it said.
Over the past 16 months, Komerz managed the brand’s UK business, growing annual sales from £250,000 to £4.8m on Amazon UK and establishing the brand as one of the leading premium waters on the platform. The new full omnichannel mandate now takes that momentum into the broader UK retail estate, Komerz said.
The partnership reflects a “broader shift in how premium international brands approach UK market entry,” Komerz said. It is projecting a trajectory that would place the Romanian brand among the top ten players in the UK bottled water category.
The partnership reflects a “broader shift in how premium international brands approach UK market entry,” Komerz said. The approach works by integrating demand creation, stock ownership, distribution control and real-time performance intelligence into a single accountable system - giving brand owners “full commercial visibility without the operational complexity of managing multiple agency relationships,” it said.a
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