Nestlé is looking to repeat its Kit Kat Perfect Break promotion in which consumers can win £10,000 holidays.
The company says that when the promotion ran last year Kit Kat sales increased by 19%. A £4.4m media campaign will start with a TV ad airing from February 22 and will highlight the prizes available through promotional packs of Kit Kat four-finger milk, Kit Kat Chunky milk and Kit Kat Senses.
Consumers check a website to see if they’ve won by entering a unique code found inside the promotional wrapper.
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