Ambrosia, is taking its “Taste of Happy” mantra one step further and celebrating its 100th anniversary with a yearlong on-pack promotion and new packaging.
Giving away more than 1000 prizes which reflect its Devonshire heritage, the brand will also promote its Centenary year through a wide range of in-store activation.
Premier Foods will be introducing a new Ambrosia website and giving away 100 prizes every month to lucky winners, with weekends away to the West Country, festival and cinema tickets, vouchers and Ambrosia hampers some of the treats up for grabs.
Grace Liljemark, brand director for desserts and baking at Premier Foods said: “We are proud that Ambrosia has reached this momentous milestone and we believe 100 years is something to celebrate. We are excited to launch the on-pack promotion which will help us continue to spread happiness amongst our loyal fans, while enticing new customers to try the range. This promotion encourages Ambrosia lovers to show us their happy snaps for the chance to win some fantastic prizes which celebrate our rich heritage.”
Ambrosia will help retailers generate additional sales throughout 2017 and will act as a signpost for the wider desserts category. It will be supported by a heavyweight PR and social media campaign from April.