Tilda has partnered Legoland to give away free tickets through a Tilda Kids on-pack promotion.
In stores now, each promotional pack can be redeemed against one free ticket at the Legoland Windsor Resort and The Legoland Discovery Centre in Manchester, with a full paying adult.
To redeem the offer, customers simply present the promotional pack at the venues until November this year. The promotion will be supported by social and shopper marketing.
Parents can choose from a range of rices such as Cheese & Tomato, Sunshine Vegetable, Vegetable & Wholegrain and Mild Curry.
Anna Beheshti, brand lead at Tilda, said: “We are delighted to be able to offer our customers some extra fun with their Tilda Kids pouch and this partnership really resonates with our target demographic. Tilda Kids is a simple and healthy choice for children who are happily eating solid foods and the Legoland promotion gives our customers something extra. Family time is important- whether it’s at the dinner table or making memories with fun summer days out”
The Tilda Kids pouches count as 1 of your 5 a day, using all natural ingredients. Available in 125g pouches, each meal has been specially developed to cater for children’s taste pallet and growing appetite. They can be eaten on their own or as an accompaniment to all of their favourites. All recipes are gluten-free, and three of four variants are dairy free. They are also all vegetarian and free from artificial colours and preservatives.