Inspiring the convenience community
Absolut vodka now features a neck collar that allows consumers to download the Absolut Drinkspiration application instantly and for free by hovering their iPhone over the code. Launched in 2009, Absolut Drinkspiration combines mobile phone...
Diageo GB has added a blueberry variant to its flavoured vodka range, supported by a 6m outdoor and sampling campaign.
Bacardi Brown-Forman Brands has launched its biggest ever marketing campaign for Finlandia vodka.
Soft drinks brand Gusto is launching two new functional drinks: Super DC Blood Orange and Super DC Blackcurrant & Elderberry.
Yogurt snack Frubes has unveiled a new pack design, ATL campaign, and gift-in-pack promotion.
Premier Foods’ Ambrosia brand is returning to TV screens for the first time in four years, as part of a multi-channel campaign worth £2.5m.
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