From this month Diageo GB is trialling a new 50cl size for Smirnoff No.21 vodka within the cash and carry and convenience sector, to complement the existing 35cl and 70cl range. Sales of different vodka SKUs are growing at 2%, the company says, showing an increasing demand for a range of size options. It adds that fractional sizes perform particularly well in the convenience sector.
rrp: £9.49 (£8.99 promo pricemarked pack)
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