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Absolut vodka now features a neck collar that allows consumers to download the Absolut Drinkspiration application instantly and for free by hovering their iPhone over the code. Launched in 2009, Absolut Drinkspiration combines mobile phone...
Diageo GB has added a blueberry variant to its flavoured vodka range, supported by a £6m outdoor and sampling campaign.
Bacardi Brown-Forman Brands has launched its biggest ever marketing campaign for Finlandia vodka.
Brothers Red Apple English Cider has been launched in response to growing demand for medium and sweeter apple styles. With an ABV of 5%, Brothers Red Apple is made from Somerset apples and available in 440ml cans.
Britvic is bringing back its highly successful on-pack promotion with Robinsons Fruit Shoot - ‘Fruit Shoot for the Moon’, running from now until 30 September.
Crumpton Oaks has undergone a rebrand, with a new brand mark and complete packaging redesign across its product range.
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