Super seeded energy bar brand 9BAR has kick started a nationwide campaign called ‘Good Energy Twice’.

Targeting morning commuters, campaigners are enticing commuters to try 9BAR’s 25g Peanut & Raisin Breakfast Boost (rrp £2.50 per pack of five) to reinforce the brand’s ‘Good Energy Twice’ nutritional key messaging.

Commuters and shoppers are being greeted by promotional staff dressed as Super Seed superheroes in outfits brandishing the brand’s new-look logo.

Commenting on the campaign and the brand’s January sampling activities, Wholebake CEO Mark Gould said: “We know that people with busy lives don’t often have time for a nutritious breakfast. The January activities we’ve been carrying out have aimed to target busy commuter spots in cities around the UK and brighten up the morning of those looking for something healthy to eat when on the go. We’re looking forward to seeing the results the activities bring for 9BAR, once the samplings we have planned in London, Manchester and Leeds over the next couple of weeks have taken place.”

The sampling activity is taking place in the following locations:

29th January: Farringdon Train station, London

1st February: Holborn Circus, London

2nd February: Goodge Street/ Tottenham Court Road, London

3rd February: Leeds train station

4th February: Manchester Piccadilly station

4th February: Angel Square Manchester

For more information on 9BAR’s Breakfast Boost range visit the 9BAR website -