Burts Chips is strengthening its ‘Better For You’ range with its new lighter snack, Quinoa Crinkles.

Quinoa Crinkles are available now (cases contain 16 packets of 20g bags) with less than 90 calories per packet, in two flavour varieties - Sweet Pepper & Chorizo and West Country Cream Cheese.

Seasoned with natural flavours, the Crinkles feature 45% less fat, are gluten free and a source of fibre. The whole Quinoa Crinkles range, as with all Burts Chips products, is free from MSG, artificial flavourings, and colourings.

This latest addition to the portfolio follows the success of Burts’ Lentil Waves range, providing consumers with an alternative, lighter snack solution to kick off the new year. Since launching in 2014, Burts’ Lentil Waves range has reported +74% sales growth year on year and is currently the fastest growing ‘Better For You’ snack in the market (IRI Total Marketer, 52 w/e 26 March 16).

Simon Knight, Burts Chips sales and marketing director, said: “The ‘Better For You’ market is now worth approximately £145 million (IRI 52 wks March 2016) so our new product will lead the way in this growing category. After many months of development, Quinoa Crinkles will deliver a delicious indulgent flavour and crunchy crispy texture, with the added benefit of offering an exciting lighter alternative to health-conscious consumers.”

The launch is being supported by sampling activity and point of sale material, as well as being part of a wide-scale integrated marketing campaign that includes PR, events and social media. Customers will be able to try Quinoa Crinkles at the IFE trade show, March 19-22, or they can email Burts business development team on trade@burtschips.com for product information.