Too Good To Go and its partner, CEVA Logistics, have hit an impressive milestone, distributing an incredible 300,000 Too Good To Go Parcels since the initiative launched in October 2024.
From pantry essentials to sweet and savoury treats, Parcels has become a seamless extension of the Too Good To Go brand, allowing for an expanded and more comprehensive approach when it comes to reducing food waste in the UK.
Too Good To Go Parcels now features major household brands, including Tony’s Chocolonely, Heinz, McVitie’s, Amoy and Alpro, who each contribute to the shared mission to reduce food waste by offering bespoke parcels of surplus stock that’s tinned or ambient, creating an extension of the already incredibly successful Surprise Bags.
Customers pay via the Too Good To Go app, and their selected parcel is delivered straight to their door.
Too Good To Go Parcels helps reduce food waste caused by excess stock, packaging changes, or cosmetic imperfections. Brands that have signed up to the initiative can manage their surplus product and minimise waste, all whilst contributing to the global fight against food waste and its detrimental environmental impact.
A spokesperson at Tony’s Chocolonely said: “Partnering with Too Good To Go Parcels has given us a powerful, sustainable way to manage our surplus and stay connected with our conscious consumer base. We’re proud to be part of this growing movement. This partnership benefits both the environment and our customers in meaningful ways.”
Sam Kashani, VP of global operations for Parcels at Too Good To Go, added: “We’re thrilled to celebrate the milestone of 300,000 Too Good To Go Parcels saved by our amazing UK users. With more beloved brands joining us every day, our community is making a real impact, tackling food waste and climate change bite by bite, one rescue at a time.”
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