UK consumers believe that low or no alcohol beer is becoming more socially acceptable, with millennials most likely to enjoy it, according to Carlsberg UK’s The Low Alcohol Beer Survey.
The poll of 2,000 respondents found over half (52%) believe that low or no alcohol beer has become more socially acceptable in the last year or two, with millennials most likely to try an alcohol-free beer (24%) and most likely to enjoy the taste (70%).
The study found over half (59%) of respondents had tried a low or no alcohol drink, while over a quarter (28%) would consider drinking an alcohol-free beer as an alternative to alcohol and 26% over a soft drink.
According to the survey, over a third of (35%) of women have become more conscious about their alcohol intake over the last one to two years, compared to 30% of men.
Carlsberg UK vice president of marketing, Liam Newton, said: “The UK has long been a nation known for its love of beer but we have seen a step-change in people’s attitudes towards moderation when it comes to drinking.
“Through our consumer research, we’ve been aware of this trend for some time, and as a result we are increasing the number of low or no alcohol alternatives in our range.”
Carlsberg has released a number of low and no alcohol beers, including Carlsberg 0.0% and San Miguel 0.0%, and has committed to offering an alcohol-free alternative wherever its alcoholic options are sold by 2030, as part of its Together Towards Zero programme.