Staff and shoppers at the Lincolnshire Co-op are uniting in a fund-raising drive to fight against prostate cancer.
The society is raising money through its Community Champions scheme to help men’s health charity Prostate Cancer UK.
A donation will be made through the scheme each time a member shops in a Lincolnshire Co-op outlet from March until June. Staff fund-raising and the carrier bag levy will also be added to the pot.
More fund-raising will come from sales of official Prostate Cancer UK pin badges at Lincolnshire Co-op food stores for a suggested £1 contribution, plus donations from holidaymakers booking trips at the society’s travel branches.
There will also be a focus on raising awareness, with free information leaflets available at all 49 Lincolnshire Co-op pharmacies.
The support kicks off with special fund-raising quiz nights at Lincolnshire’s major football grounds in Lincoln, Boston, Grimsby and Scunthorpe.
Lincolnshire Co-op’s community and education co-ordinator Tiffany Allen said: “We want to use our ideas, energy and resources to make life better in our communities, and that includes looking after people’s health and well-being.
“Prostate cancer is a disease we all need to be aware of so why not say ‘game on’ against it together by joining one of our four quiz nights, buying a pin badge in store or simply shopping with us?”
James Beeby, director of fund-raising at Prostate Cancer UK, said: “Our aim is to reach as many men as possible, and encourage them to take responsibility of their health. We thank the team at Lincolnshire Co-op for helping us in the fight against prostate cancer.”