The government is attempting to drive consumers back to the high street with the launch of Shop Local Week (10-16 August).
Part of the government’s Enjoy Summer Safely campaign to encourage people to get back to the way of life they have missed, while following safety guidelines, the Shop Local Week campaign aims to highlight local businesses and the importance of supporting them.
As part of Shop Local Week, the government is providing resources and support to small businesses to help them to engage local customers with the shopping experience in store and online, including template digital content to share with their followers.
Small Business Minister Paul Scully said: “The last few months have been incredibly hard for businesses across the country, which is why the government put in place an unprecedented package of measures to support them.
“As small businesses get back on their feet and reopen with new safety measures in place, consumers can lend a hand by shopping local – supporting local companies and jobs.”
Michelle Ovens, director of Small Business Saturday UK and Founder of Small Business Britain added: “Small businesses are the beating heart of communities and town centres up and down the country, and they will be at the centre of the recovery. These small firms – from the local greengrocer, to the neighbourhood gift ship - were there for the nation during lockdown and now they need our support to get back on their feet.
“Shop Local is an important campaign to encourage more people to return to shopping locally, in a way that is safe and gives them confidence. The British high street is confronting seismic changes, which have been accelerated by Covid-19. Small businesses are facing a really tough time, but they are also at the forefront of responding to this challenge and evolving these much-loved centres into places that enrich communities and add value to people’s lives. Now is the time to show your local area some love.”