National Lottery retailers have been reminded to be ready for this Friday’s EuroMillions draw.
Designed as a thank you to all National Lottery players for their part in helping to fund the London 2012 Olympic and Paralympic Games, the EuroMillions UK Millionaire Raffle is giving away £1m to 100 players, smashing the world record for most millionaires created in a single draw.
Camelot forecasts that there is the potential for retailers to achieve up to four times their typical Friday night takings for EuroMillions tickets.
The National Lottery operator has been running the multi-channel ‘Anticipation’ campaign including TV, press, outdoor and in-store POS materials and hopes it will attract people who don’t usually play EuroMillions.
Retailers have been sent POS materials but have been advised to remind their customers in the days leading up to the draw.