The food to go market includes a wide variety of categories and formats, in Circana’s data world, food to go is based on the more narrow definition of sandwiches and prepared fruit. This combined market is worth nearly £3.2Bn per annum (PA) in UK grocery. The market value is seeing very strong growth, with value up 8.3% versus (vs) last year (LY), over the last 12 months (L12M).
Both sectors are seeing good growth but it is the prepared fruit sector which is seeing the much strong year on year (YOY) growth with value sales up by 16.9% vs LY over the L12M. Prepared fruit is driven by both units, up 8.7% YOY and price up 7.5%. In sandwiches, YOY growth is more modest at up 4.8% vs LY, with price the much bigger growth driver.
Major multiple grocer convenience has a significant share over trade in food to go, and the symbols and independent channel a big under-trade with just 3.8% value share of the market. However, counter-intuitively it is major multiple grocer supermarkets, that are making big value share wins YOY winning share from all the other channels. More intuitively, major multiple grocer convenience is also winning share in sandwiches. Symbols and independents are losing share in both sectors, but with a bigger under-trade in a faster growing market, prepared fruit is the likely easier and more attractive of the two growth opportunities for symbols and independents.
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