Camelot has started the next phase of responsible retailer training following its initial rollout last year.

The National Lottery Responsible Play button

The National Lottery operator’s ‘Being A Responsible Retailer: Supporting Healthy Play’ retailer training follows a two-year research and development period. As part of the next phase of the programme, lottery retailers will receive face-to-face refresher training together with a new sticker to help staff and a ‘Supporting Healthy Play’ leaflet outlining some key aspects of the training.

Camelot is urging retailers and their staff to be on the lookout for customers who are showing signs of concern about how much they are playing the lottery, or are actively seeking help.

National Lottery terminals were equipped with a ‘Responsible Play’ button at the end of last year, allowing retailers to print out a pink ticket, very similar to a lottery ticket, for customers highlighting details of where support is available. The new stickers will remind shop staff that, if a player asks for support with their play, they can instantly and discreetly provide details of GamCare and The National Lottery’s healthy play webpage by pressing the terminal button. Feedback from retailers trained so far has been “incredibly positive”, Camelot claimed.

Camelot’s head of corporate responsibility Alison Gardner said: “The ‘Supporting Healthy Play’ training is based on academic research, player and retailer feedback, and in-store studies. As part of this, retailers are trained directly by Camelot to look out for signs of problem play and understand what unhealthy play is. Crucially, the initiative enables them to take action by discreetly providing details of where players can find support, should they need it.”

The National Lottery is regulated by the Gambling Commission, which is expected to launch a new competition in March to bid for the next National Lottery licence.