Fredericks Dairies has taken the world’s number one biscuit brand into the frozen category with the launch of Oreo ice cream cones. Available in take home packs of four, the vanilla flavoured ice cream contains pieces of Oreo biscuit and comes in a black cocoa cone. A £250,000 investment in the ice cream will include a sampling campaign over May, June and July, while the Oreo parent brand will be supported by £3.6m marketing spend this year.

Rrp: £2.79

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