I hope as you are reading this short piece, you will have noticed some fantastic products being advertised for your stores. We are lucky enough to be working in a hugely innovative industry that constantly delights shoppers with new products, flavours, experiences and so forth.

Buying the right product to place on to shelves can make a massive difference to the bottom line. But it is not the only thing that generates profit in stores. Ensuring your colleagues are happy and well to provide great customer service also makes a huge difference.

Of course no-one can guarantee that they will feel great every day. Unfortunately the unexpected occurs in people’s lives all too frequently. Colleagues may not always want to share these challenges but they could want help.

This is where GroceryAid can support you and your colleagues in a variety of ways and the best way to access our assistance is through our 24/7 365 days a year Helpline on 08088 02 11 22.

And this is why we have launched a new campaign to raise awareness of the areas where we can help. In the coming weeks, you will see some beautifully designed products appearing in publications but we don’t want you to buy them! Do you really want to take “Loneliness”, “Stress”, “Illness” and “Debt” into your stores?

We don’t think any of our convenience store colleagues want to buy these either and please. If you like the campaign, spread the word. If you want to know more about the work GroceryAid does in our industry then please get in touch with me on steve.barnes@groceryaid.org.uk.