Lynn and Andy Thurston, who run Gemco News in Braintree, in Essex, were trying to source direct supplies of Hovis bread. Lynn says: “I know they deliver to One Stop, Tesco, etc, but do they do independents and how do you get hold of them?”

Because I assumed Hovis was still part of the Premier Foods group I contacted their PR agency. Now I’ve learned that you can’t trust online research and that Hovis was bought by a private venture company three years ago. However, Premier Foods’ obliging PR firm, Cirkle, helped me out anyway. And here is their response.

“Please could you advise the retailer to call Hovis’ retail partner Enterprise Foods, asking for Derek Hudson. He will be able to direct Lynn on her nearest location to purchase Hovis bread for her store.”

Mind you that sounds more like collection than delivery.