Young Horncastle artist Olivia Loveday (above) is set to see her artwork used to promote a community free fruit scheme - across all 100 of Lincolnshire Co-op’s convenience food stores.
The group’s free fruit scheme allows any children linked to an adult member’s account to pick up either a gala apple, banana or orange for free on each day during selected school holidays.
Olivia’s design was selected from over 300 entries to a recent drawing competition, open to children under 13, and will be used on all marketing materials for the campaign, expected to be seen by hundreds of thousands of people.
In stores, shoppers will see the design on posters, floor stickers, shelf markers and more. It will also be used digitally on email graphics and website images, as well as on the free fruit cards and letters sent out to the registered children.
Olivia’s mum, Kelly Wilkinson (pictured left with Olivia), said: “Olivia’s always drawing, so it’s amazing she’s been recognised in such a big way for doing something she loves so much. Her face lit up when I told her the great news.
“At first, we thought her artwork was just being displayed in the Horncastle Food Store, and I was already so pleased for her. But when we realised it was all Lincolnshire Co-op food stores, I was absolutely blown away.”
To celebrate Olivia’s achievement, she was invited into Horncastle Food Store for a presentation, where she was able to see her designs instore and was awarded a selection of art supplies. She said: “When I’m older, I want to be an illustrator or children’s author, because I love being creative and telling stories.”
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