Customers and employees can now clearly see what sits behind food and drink businesses’ support for local communities, while shining a light on the charities, food banks and good causes benefiting from that support.
They can do this by clicking or scanning the new Neighbourly Mark, as a host of brands become eligible to roll it out in stores, restaurants, workplaces and online.
Launched by Neighbourly, a giving platform that supports big businesses’ community impact programmes through a network of more than 45,000 vetted local charities and good causes, the new Neighbourly Mark is a clickable and scannable participation badge that gives people a “direct route to community activity,” it said.
Active partners can place the Mark on websites, apps, shop windows and workplace signage. By scanning or clicking on the badge, audiences can access the funding, volunteering and surplus products donated by the organisation through the platform.
Community impact
This gives greater visibility to the local charities and good causes receiving support, while giving customers, employees and other audiences clearer evidence of a company’s community impact.
The Mark also makes community programmes easier for employees to find and recognise, while giving procurement teams a public record of social value delivered.
Steve Butterworth, CEO of Neighbourly, said: “Businesses can say they give back to local communities, but the details are often difficult to find for those who care about them the most.
”The Neighbourly Mark provides real time proof in the places people already meet the brand; if you want to know what sits behind the claim, you simply click or scan it.
“It’s increasingly important to customers deciding who to trust, for employees who want to see what their company contributes, and to buyers looking for evidence of past social value delivery.”
A corporate partner to a host of major businesses and brands, Neighbourly has delivered over £2.2bn in social value through its platform since 2014.
This included more than £47m in local grants and funding, 347,000 hours of time-based giving, 358m meals worth of surplus food redistributed to local charities and good causes, and 6,400 tonnes of product donations.
The founding Neighbourly Mark partners include, amongst others, Sainsbury’s, Coca-Cola Europacific Partners (CCEP), Müller, Heineken UK and Pret A Manger.
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