Making a Difference Locally (MADL), Co-op Wholesale’s registered charity, is celebrating a landmark achievement after raising an incredible £20m for local charities, community groups and good causes across the UK.
The milestone marks over 18 years of community fundraising and “highlights the power of independent retailers and their customers working together to make a meaningful difference in the communities they serve,” MADL said.
Since its launch in 2008, MADL has worked with Co-op Wholesale partner stores across the UK to raise funds for retailers’ chosen local charities or community initiatives, with over 25,000 donations.
More than 11,000 community groups, projects and small charities have been supported across a wide range of projects, including those focused on mental wellbeing, LGBTQ+ and inclusion, sport and social activities, strengthened communities, food poverty and health and social care.
Funds are raised from sales of Co-op’s own brand products, as well as in-store initiatives like collection tins and clothing banks, with a percentage going into a virtual fund for retailers to donate.
Kate Carroll, social value lead at Co-op Wholesale, said: “Reaching £20m is an incredible milestone and one that reflects the commitment and community spirit of our retailers and their customers across the UK. We’re immensely proud of what has been achieved together.
“For more than 18 years, Making A Difference Locally has enabled Co-op Wholesale partner stores to support the causes that matter most to their local communities, whether that’s funding youth activities, helping improve mental wellbeing services or supporting a local food bank.
“In the current climate, the importance of supporting small charities and community causes is greater than ever. We remain committed to working with our partners to continue making a positive impact and building towards our next fundraising milestone.”
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